BRAND STANDARDS & ASSET LIBRARY

at-a-glance

BRAND ESSENCE

Classic, Sophisticated. Elevated. Chic. Luxurious. Feminine.

classic chic

COLOR PALETTE

neutrals

BILLIONAIRE BLACK
#000

ASPEN WHITE
#FFF

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pinks

BLUSH ROSÉ
#F7CFD3

ICONIC PINK
#F06989

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golds

GOLD STANDARD
#AD8D54

BRILLIANT BEIGE
#EDE6DD

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background colors

BILLIONAIRE BLACK
#000

BLUSH ROSÉ
#F7CFD3

________

BRILLIANT BEIGE
#EDE6DD

ASPEN WHITE
#FFF

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links & buttons

ICONIC PINK
#F06989

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accent color

GOLD STANDARD
#AD8D54

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timeless & tasteful

FONT FAMILIES

titles

GOLDENBOOK
(Serif for Titles & Headlines)

XOXO

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body copy

AKTIV GROTESK
(Body copy for paragraphs, bullets & descriptions)

XOXO

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script

BON VIVANT
(Brand phrases for flourish)

xoxo

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specialty italics

FRANKI’S SIGNATURE AMPERSAND

My signature ampersand (this character: &) is always Baskerville Italic. Please ONLY use this ampersand in any and all of my media.

&

——-

BASKERVILLE
(Used exclusively for italicized text such as quotes and fine print. Used as a feminine accent, but yields low-readability for long passages of text.)

Used sparingly for italicized text.

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PRE-HEADLINE

ICON headline

The word ICON is always all caps Goldenbook.

The subtext goes here. The subtext goes here. The subtext goes here. The subtext goes here. The subtext goes here.

call to action

BUTTON

feminine & luxury lifestyle

VISUAL IMAGERY

Images are sourced from Unsplash (free) & Haute Stock (paid).

Feminine, luxury lifestyle-oriented, glamorous with a hint of intrigue. For most instances I use imagery as background with 90% opacity layer of black on top. ASPEN WHITE typography. ICONIC PINK as call to action.

NOT: overt, sexual, or blatant.