WHICH BRAND STYLE ARE YOU?

If you aren’t already familiar, there are 12 distinct personal brand archetypes. These are essentially the different "personas" that your personal brand naturally and authentically uses to connect, communicate and interact. In a nutshell, this is your “vibe” and if you are a savvy entrepreneur(and I know you are!) you’ll learn to LEAN IN to your natural personality style to authentically CONNECT with your perfect clients.

By “owning” your persona and presenting yourself (your personal brand) authentically, you will be leaning into your strengths and your clients (and potential clients) will sense this. They will pick up your energy. Your messaging, marketing and visuals will all ring true.

While this might not seem essential, let me put it in terms you can relate to:

Let’s say you are incredibly heart-centered healer, a wellness coach who hosts private yoga retreats. You value the needs of others above all else. You are a generous soul who lives to serve others and your lifestyle is one of simplicity and peace. Imagine this beautiful entrepreneur...

Now, if you, lovely yogi, had brand visuals at odds with your innate persona your audience would “feel" it” and sense it.

Imagine if your brand visuals, messaging and copy were to be written in an aggressive, combative tone with flashy superficial imagery (think: lime green Lambos in Dubai with overly tanned tech bros wearing Versace & Dior adorned with lots of bling), your audience would be… confused.

There’s an obvious disconnect between your messaging, your visuals and the services you provide. There’s a disconnect between what we SEE and who you are.

Even if your calendar were to book up with interested parties, once you connected by phone or zoom you (and they) would realize the fit was all wrong. You are not aligned.

Now… let’s imagine the best case scenario. the same beautiful yogi. Divinely aligned. Her imagery is verdant and lush. Her messaging evokes an atmosphere of calm, nurturing bliss. Her brand copy calls us like a siren, awakening our souls and stirring us to dig deeper and learn more about her immersive experiences. We LONG for the soothing, soul-stirring experiences she hosts. We feel STIRRED to sign up for her signature coaching program. We BELIEVE In her because her brand VOICE, MESSAGING, OFFERINGS and VIBE are all aligned with HER. We are able to connect with her values. We can almost physically FEEL her empathetic, nurturing soul. She is a warm, loving entrepreneur and everything about her brand is an extension of HER.

Her content is ALL aligned with her values, her vision and her authentic self. Her messaging is ALWAYS on-brand and her imagery reinforces everything we understand to be true about her. And so… she has deep credibility with her dream clients. She sells her services EASILY because her soul-aligned clients feel RESONANCE. There is connection.

This, sweet friends is ALIGNMENT.

Understanding WHO you are allows us to create your brand VOICE, your brand LOOK, your brand VIBE. It allows us to create ALIGNMENT between you and your dream clients.

It allows us to create your signature “essence” and the unique guidelines by which ALL content must align. It allows us to craft your signature content pillars and your custom brand standards. Yes, my version of brand standards includes your VOICE, your TONE and your VIBE. This goes far beyond colors and a few cute images. For entrepreneurs with a personal brand, your brand standards are an extension of YOU. Your values, your virtues, your mission, your vision, your essence. You… as a brand.

We craft this together so that you ALWAYS know your content is aligned with your CORE values, your vision, your purpose, your strategy and your personal brand archetype.

Curious to learn yours? Take my fun quiz to learn more about your unique personality archetype and how it applies to you as an entrepreneur.

xoxo -
franki

DEFINING A TRUE LUXURY BRAND

Photos property of Christian Dior

Photos property of Christian Dior

What is it about ultra-premium luxury brands which we find so alluring? First, let me clarify. For me, luxury branding is not about status or being “seen as“ prestigious. Luxury branding is not about being overpriced and mass produced.

It’s about high-value, high quality and incredible attention to detail. A luxury brand is and should be a true outlier in the marketplace. A rare and marvelous discovery.

Yet a true luxury brand, an ICONIC brand, EVOKES AN EMOTION within us. We have FEELINGS about it that transcend its value. We appreciate the STORY behind the brand and the JOURNEY of its origins.

The brand itself has a mystique, a power and an influence over its admirers. We ruminate over the details of the origin story and the humble beginnings. We can share details of its ascent over the years. And today, we are drawn to its flagship locations and long to be a part of the STORY of the brand itself. This is the emotional component so many miss. The STORY of the brand is in fact it’s greatest asset. The EMOTIONS it stirs in us compel us to own a piece of history, to BE a piece of the history by owning even a small piece of it ourselves.

When I speak of luxury brand embodiment, I have a singular focus. Excellence. I believe in striving to embody the qualities of the Christian Dior of your industry. Allow me to share my vision…

The following attributes come to mind:

• A gripping brand story, often with humble origins

• A legacy of elevation over time which led to its current status

• An unwavering ability to evoke EMOTIONS from its admirers (and emotions from detractors)

• Exuding a rarefied brand essence

• Recognizable & distinct

• Brand personal & reputation is extremely well-defined

• Brand evokes a refined “atmosphere” and “feeling”

• Unwavering & consistent

• Offering extremely high-quality

• Recognized for fine craftsmanship & workmanship in all they offer

• Surpasses all expectations

• Incredible attention to finer details

• Exclusive & somewhat elusive

• Precisely aligned with their specific niche

• Extremely loyal clientele

• Luxurious customer experience

• Bespoke offerings

• Emphasis on quality over quantity

• Attract high-value, quality-seeking clients

• Reputation reinforced by a legacy of high-quality

• Honoring their “brand promise”

• Recognized for their deep integrity

• Exceptionally high-value products & services

• Unparalleled customer service

• Creates a “wow-worthy” experience

• Clientele are authentic brand ambassadors

• Trustworthy & time-proven excellence

• Products & services INCREASE in value over time

• Customers extremely brand loyal year upon year

• Consistent high-quality year upon year

• Quality IMPROVES over time

• Adheres to well-established set of standards

• Brand honors time-tested methods, yet innovates to continually elevate products AND the customer experience

These are just a few of the qualities I refer to when speaking of luxury brand embodiment. This is about BECOMING the best version of you as a person, as a founder, and as the living breathing ICON of your brand. This is about building upon a rich foundation - a BRAND STORY - and establishing a framework for unprecedented success. This is about providing an exceptional experience for your clients while simultaneously LIVING an exceptional life. This is about experiencing true fulfillment in your life, in your work and in your relationships.

This is true luxury embodiment.

So may I ask you… what can you do to EMBODY a true luxury brand? What areas of your services should you improve? What finer details would you like to elevate? How is your client experience? How can YOU begin to embrace and embody the most elevated version of yourself as a brand owner to deliver an unsurpassed experience? What is you STORY and how can you weave it into the fabric of your brand messaging?

xoxo -
Franki