WHICH BRAND STYLE ARE YOU?

If you aren’t already familiar, there are 12 distinct personal brand archetypes. These are essentially the different "personas" that your personal brand naturally and authentically uses to connect, communicate and interact. In a nutshell, this is your “vibe” and if you are a savvy entrepreneur(and I know you are!) you’ll learn to LEAN IN to your natural personality style to authentically CONNECT with your perfect clients.

By “owning” your persona and presenting yourself (your personal brand) authentically, you will be leaning into your strengths and your clients (and potential clients) will sense this. They will pick up your energy. Your messaging, marketing and visuals will all ring true.

While this might not seem essential, let me put it in terms you can relate to:

Let’s say you are incredibly heart-centered healer, a wellness coach who hosts private yoga retreats. You value the needs of others above all else. You are a generous soul who lives to serve others and your lifestyle is one of simplicity and peace. Imagine this beautiful entrepreneur...

Now, if you, lovely yogi, had brand visuals at odds with your innate persona your audience would “feel" it” and sense it.

Imagine if your brand visuals, messaging and copy were to be written in an aggressive, combative tone with flashy superficial imagery (think: lime green Lambos in Dubai with overly tanned tech bros wearing Versace & Dior adorned with lots of bling), your audience would be… confused.

There’s an obvious disconnect between your messaging, your visuals and the services you provide. There’s a disconnect between what we SEE and who you are.

Even if your calendar were to book up with interested parties, once you connected by phone or zoom you (and they) would realize the fit was all wrong. You are not aligned.

Now… let’s imagine the best case scenario. the same beautiful yogi. Divinely aligned. Her imagery is verdant and lush. Her messaging evokes an atmosphere of calm, nurturing bliss. Her brand copy calls us like a siren, awakening our souls and stirring us to dig deeper and learn more about her immersive experiences. We LONG for the soothing, soul-stirring experiences she hosts. We feel STIRRED to sign up for her signature coaching program. We BELIEVE In her because her brand VOICE, MESSAGING, OFFERINGS and VIBE are all aligned with HER. We are able to connect with her values. We can almost physically FEEL her empathetic, nurturing soul. She is a warm, loving entrepreneur and everything about her brand is an extension of HER.

Her content is ALL aligned with her values, her vision and her authentic self. Her messaging is ALWAYS on-brand and her imagery reinforces everything we understand to be true about her. And so… she has deep credibility with her dream clients. She sells her services EASILY because her soul-aligned clients feel RESONANCE. There is connection.

This, sweet friends is ALIGNMENT.

Understanding WHO you are allows us to create your brand VOICE, your brand LOOK, your brand VIBE. It allows us to create ALIGNMENT between you and your dream clients.

It allows us to create your signature “essence” and the unique guidelines by which ALL content must align. It allows us to craft your signature content pillars and your custom brand standards. Yes, my version of brand standards includes your VOICE, your TONE and your VIBE. This goes far beyond colors and a few cute images. For entrepreneurs with a personal brand, your brand standards are an extension of YOU. Your values, your virtues, your mission, your vision, your essence. You… as a brand.

We craft this together so that you ALWAYS know your content is aligned with your CORE values, your vision, your purpose, your strategy and your personal brand archetype.

Curious to learn yours? Take my fun quiz to learn more about your unique personality archetype and how it applies to you as an entrepreneur.

xoxo -
franki

CREATE ALLURE WITH YOUR BRAND STORY

The necessity of STORYTELLING in your brand is the secret you’ve been longing to hear, the tipping point you’ve been searching for, the key to unlock your brand’s magnetism. I believe it is essential for attracting (and continuing to retain) your dream clients.

A true luxury brand EVOKES AN EMOTION from its admirers and certainly from detractors. We have FEELINGS about a luxury brand. We appreciate the STORY and the JOURNEY of its origins.

Why does this work? Because we connect with people, not brands. We are wired to connect with stories. We learn through storytelling. History (before it was written) was communicated through storytelling. Sharing. Thus, when it comes to the world’s most recognizable brand it is the STORY behind the brand that compel is to interact with it. We have FEELINGS about the brand itself which creates a desire to interact with and own the products. It is BECAUSE of the story that we covet the products. It is because of our feelings towards the brand that we want to own a piece of history. We want to somehow weave ourselves into their story and make it part of our own.

Think: Coco Chanel. We appreciate her complex history and her passionate pursuit of going against mainstream conformists. She was quite the rebel. Her desire to wear black at the time was in an of itself an attack on the norm. Her insistence on wearing pants was deemed unfeminine. And yet… today Chanel is the epitome of chic for many.

She made statements with her fashion. She evoked EMOTION from others with her choices. She innovated when what she longed to wear or use was not available. She embodied the spirit of freedom. She became an icon and wildly influential figure. Coco embraced her uniqueness, celebrated her authenticity and became a symbol of fashion freedom. Today, owning a Chanel is owning a piece of that story. It means weaving fashion history into your life. You are carrying on the mission for Coco with every bag, every shoe and every beautifully beaded bouclé jacket.

By owning a particular handbag, car or timepiece we believe we have now become a part of the brand story itself. And on some level, we have. We are carrying on the legacy.

Where is the lesson here for you? How does this apply to entrepreneurs, influencers, content creators and niche brands?

It’s simple: leverage the successful strategies employed by the world’s most renowned brands to create a strong connection with your clients. customers & your audience. Be bold. Open up. Be AUTHENTIC and let them resonate with the story of “you” and your journey to now,

Owning and SHARING your story holds tremendous power and yields unbelievable results. Evoking an EMOTION within your audience is the holy grail of building a following. It creates a connection between you and your audience - your clients, your fans, brands you wish to collaborate with, media, future clients and your following. This is the power of branding, and more importantly the value and importance of authentic, real, emotionally-compelling STORYTELLING.

So now it’s time to ask…

What is your origin story and how did you arrive at your current destination? WHY do you feel inspired to do what you do? What makes your story UNIQUE and thus makes YOU unique. Open up. Reveal your brand journey and offer us a glimpse into the inner workings of your world.

What’s your personal story? Tell your story. Create your BRAND STORY and infuse it with more of you. Evoke an EMOTION within us. We long to hear it and see beyond the surface.

xoxo -
Franki

DEFINING A TRUE LUXURY BRAND

Photos property of Christian Dior

Photos property of Christian Dior

What is it about ultra-premium luxury brands which we find so alluring? First, let me clarify. For me, luxury branding is not about status or being “seen as“ prestigious. Luxury branding is not about being overpriced and mass produced.

It’s about high-value, high quality and incredible attention to detail. A luxury brand is and should be a true outlier in the marketplace. A rare and marvelous discovery.

Yet a true luxury brand, an ICONIC brand, EVOKES AN EMOTION within us. We have FEELINGS about it that transcend its value. We appreciate the STORY behind the brand and the JOURNEY of its origins.

The brand itself has a mystique, a power and an influence over its admirers. We ruminate over the details of the origin story and the humble beginnings. We can share details of its ascent over the years. And today, we are drawn to its flagship locations and long to be a part of the STORY of the brand itself. This is the emotional component so many miss. The STORY of the brand is in fact it’s greatest asset. The EMOTIONS it stirs in us compel us to own a piece of history, to BE a piece of the history by owning even a small piece of it ourselves.

When I speak of luxury brand embodiment, I have a singular focus. Excellence. I believe in striving to embody the qualities of the Christian Dior of your industry. Allow me to share my vision…

The following attributes come to mind:

• A gripping brand story, often with humble origins

• A legacy of elevation over time which led to its current status

• An unwavering ability to evoke EMOTIONS from its admirers (and emotions from detractors)

• Exuding a rarefied brand essence

• Recognizable & distinct

• Brand personal & reputation is extremely well-defined

• Brand evokes a refined “atmosphere” and “feeling”

• Unwavering & consistent

• Offering extremely high-quality

• Recognized for fine craftsmanship & workmanship in all they offer

• Surpasses all expectations

• Incredible attention to finer details

• Exclusive & somewhat elusive

• Precisely aligned with their specific niche

• Extremely loyal clientele

• Luxurious customer experience

• Bespoke offerings

• Emphasis on quality over quantity

• Attract high-value, quality-seeking clients

• Reputation reinforced by a legacy of high-quality

• Honoring their “brand promise”

• Recognized for their deep integrity

• Exceptionally high-value products & services

• Unparalleled customer service

• Creates a “wow-worthy” experience

• Clientele are authentic brand ambassadors

• Trustworthy & time-proven excellence

• Products & services INCREASE in value over time

• Customers extremely brand loyal year upon year

• Consistent high-quality year upon year

• Quality IMPROVES over time

• Adheres to well-established set of standards

• Brand honors time-tested methods, yet innovates to continually elevate products AND the customer experience

These are just a few of the qualities I refer to when speaking of luxury brand embodiment. This is about BECOMING the best version of you as a person, as a founder, and as the living breathing ICON of your brand. This is about building upon a rich foundation - a BRAND STORY - and establishing a framework for unprecedented success. This is about providing an exceptional experience for your clients while simultaneously LIVING an exceptional life. This is about experiencing true fulfillment in your life, in your work and in your relationships.

This is true luxury embodiment.

So may I ask you… what can you do to EMBODY a true luxury brand? What areas of your services should you improve? What finer details would you like to elevate? How is your client experience? How can YOU begin to embrace and embody the most elevated version of yourself as a brand owner to deliver an unsurpassed experience? What is you STORY and how can you weave it into the fabric of your brand messaging?

xoxo -
Franki

WHAT DOES IT MEAN TO BE AN ICON?

For me, it's refreshing that we've arrived at a time when being OURSELVES online is what is celebrated.

Especially if you are a female entrepreneur, your ideal clients are SEEKING someone just like you. If you're staying out of the limelight, you are keeping those perfect clients at arm's distance.

Ask yourself... what if you let them in? What if you showed up online the way you show up in person? What if you infused your brand with your real persona?

To do that and feel great in the process, most of us need to work on our self confidence, our self-image and our beliefs or some combination of these. Believe it or not, the secret isn't to be perfect... it's to be perfectly YOU. Which isn't to say we don't need to work on ourselves. It's about EMBODYING the person we are destined to become. It's about BEING the client we desire to attract.

You see, by sitting on the sidelines being “safe” you are capping your income and limiting the reach of your services and your superpowers. If being “visible” online seems as though it’s self-serving, I invite you to reconsider. By being yourself online, authentically, you are HELPING your ideal clients find you, resonate with you and “connect” with you - far before you ever engage with them. You are operating from a place of high service when you reveal your beautiful personality and uniqueness online. It is helping the audience that longs to discover you FIND you in a sea of voices online. You are HELPING those who most need to hear you. You are resonating with your dream clients. And whether they connect today, tomorrow or months from now… once they find you, they will be moved by your content and become your biggest fans.

Question: are you being visible enough online? Are you posting authentic content every week? Are you letting your uniqueness shine through? If not, what is preventing you from doing so?

xoxo -
Franki

YOU ARE THE BRAND

I say this as a luxury brand designer with 20+ years of high-level client work in my portfolio: if you’re a female entrepreneur, solopreneur, running small business or an influencer - branding from the “outside in” will not transform your business nor will it generate the abundance you crave and the security you desire.

Here’s why:

I’ve worked with hundreds of female founders, transformed their “small” branding to create a luxurious brand presence client after beautiful client. One truth stood tall: until she sees HERSELF as a high-value brand, no external validation will fill the void.

Luxury personal branding & design is the OUTPUT after mastering your mindset, healing your wounded feminine energy and transforming your relationship with money - THAT is powerful. In fact, it’s transcendental. The outwardly visible brand (brand identity in a classic senses) must ultimately rise up to MEET the inner branding (mindset + self-image) of the entrepreneur. Not the other way around.

Luxury brand creation & design is in fact and inside job. It is built in the mind and mindset of the founder. Not in a logo, a color palette or set of brand standards.

Building a billion dollar brand begins first by working within you to align your dreams, your desires, your purpose and your beliefs. Once those are flowing in one singular direction? Darling you are an UNSTOPPABLE icon. You are a MAGNET for success. You are RADIANT and magnificent and the universe will literally yield to you.

We work first WITHIN the founder. YOU.

Ask yourself…

• What do I really want out of life?

• What would I LOVE to do each day?

• How do I truly want to live?

• What are my CORE beliefs? What do I believe to be true?

• What do I believe to be true for ME?

• If I can be, do or have ANYTHING… what would I ask God and the universe to present to me?

• What beliefs and behaviors do I need to RELEASE to allow in the abundance and support I crave?

• Who do I need to BE to have what I desire?

These are just a few of the areas we dive deep into during our time together. We create space for you to recalibrate into the magnetic, abundant, vibrant feminine icon you are born to be.

We heal your money wounds. We rewire your beliefs for success. We embrace your innate superpowers. We celebrate YOU and embrace YOUR gifts, your unique yearnings and your passions.

This is the beautiful process I follow with my personal coaching clients to radically transform their lives.

Your brand will flourish. You will experience more love, more abundance and more satisfaction. You will feel liberated and free. You will EMBODY the luxury personal brand you believe in your heart you are meant to be.

I’d love to connect with you, gorgeous!

xoxo -
Franki