LOVE & LUXURY

Inspiration for entrepreneurs, founders & icons who desire to enjoy a truly extraordinary life.

Luxury Brand Embodiment, Brand Mastery franki emblem Luxury Brand Embodiment, Brand Mastery franki emblem

DEFINING A TRUE LUXURY BRAND

An intimate look at inspiring attributes of true luxury brands.

Photos property of Christian Dior

Photos property of Christian Dior

What is it about ultra-premium luxury brands which we find so alluring? First, let me clarify. For me, luxury branding is not about status or being “seen as“ prestigious. Luxury branding is not about being overpriced and mass produced.

It’s about high-value, high quality and incredible attention to detail. A luxury brand is and should be a true outlier in the marketplace. A rare and marvelous discovery.

Yet a true luxury brand, an ICONIC brand, EVOKES AN EMOTION within us. We have FEELINGS about it that transcend its value. We appreciate the STORY behind the brand and the JOURNEY of its origins.

The brand itself has a mystique, a power and an influence over its admirers. We ruminate over the details of the origin story and the humble beginnings. We can share details of its ascent over the years. And today, we are drawn to its flagship locations and long to be a part of the STORY of the brand itself. This is the emotional component so many miss. The STORY of the brand is in fact it’s greatest asset. The EMOTIONS it stirs in us compel us to own a piece of history, to BE a piece of the history by owning even a small piece of it ourselves.

When I speak of luxury brand embodiment, I have a singular focus. Excellence. I believe in striving to embody the qualities of the Christian Dior of your industry. Allow me to share my vision…

The following attributes come to mind:

  • A gripping brand story, often with humble origins

  • A legacy of elevation over time which led to its current status

  • An unwavering ability to evoke EMOTIONS from its admirers (and emotions from detractors)

  • Exuding a rarefied brand essence

  • Recognizable & distinct

  • Brand personal & reputation is extremely well-defined

  • Brand evokes a refined “atmosphere” and “feeling”

  • Unwavering & consistent

  • Offering extremely high-quality

  • Recognized for fine craftsmanship & workmanship in all they offer

  • Surpasses all expectations

  • Incredible attention to finer details

  • Exclusive & somewhat elusive

  • Precisely aligned with their specific niche

  • Extremely loyal clientele

  • Luxurious customer experience

  • Bespoke offerings

  • Emphasis on quality over quantity

  • Attract high-value, quality-seeking clients

  • Reputation reinforced by a legacy of high-quality

  • Honoring their “brand promise”

  • Recognized for their deep integrity

  • Exceptionally high-value products & services

  • Unparalleled customer service

  • Creates a “wow-worthy” experience

  • Clientele are authentic brand ambassadors

  • Trustworthy & time-proven excellence

  • Products & services INCREASE in value over time

  • Customers extremely brand loyal year upon year

  • Consistent high-quality year upon year

  • Quality IMPROVES over time

  • Adheres to well-established set of standards

  • Brand honors time-tested methods, yet innovates to continually elevate products AND the customer experience

These are just a few of the qualities I refer to when speaking of luxury brand embodiment. This is about BECOMING the best version of you as a person, as a founder, and as the living breathing ICON of your brand. This is about building upon a rich foundation - a BRAND STORY - and establishing a framework for unprecedented success. This is about providing an exceptional experience for your clients while simultaneously LIVING an exceptional life. This is about experiencing true fulfillment in your life, in your work and in your relationships.

This is true luxury embodiment.

So may I ask you… what can you do to EMBODY a true luxury brand? What areas of your services should you improve? What finer details would you like to elevate? How is your client experience? How can YOU begin to embrace and embody the most elevated version of yourself as a brand owner to deliver an unsurpassed experience? What is you STORY and how can you weave it into the fabric of your brand messaging?

xoxo -
Franki

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