Personal Branding POSITIONS ENTREPRENEURS FOR long-term SUCCESS

IT’S EVERYWHERE —

The relevance and importance of personal branding has never been so important & widely discussed for entrepreneurs & niche brand founders. And for me — this is beyond exciting.

I’ve been touting the essential nature of creating a personal brand for years, but until recently it was largely misunderstood (at best) or disregarded as fluff.

Well… statistics prove otherwise.

There is an absolute benefit to establishing yourself as an icon in your industry and positioning your services (or products) as high-value.

Let’s examine the facts:

A report by Bain & Company found that niche luxury brands & entrepreneurs that focus on emotional connections with customers and strong brand identity are far more likely to attract high-end clients — and generate long-term loyalty.

In a study by the Luxury Institute, 62% of consumers noted that the reputation and brand story are key factors when choosing to invest in products and services.

More pointedly — a study by Ipsos found that 70% of affluent consumers are willing to pay more for a service or product they believe represents quality, craftsmanship, and exclusivity. It matters even MORE if the brand has a compelling STORY behind it (more on that later).

These statistics suggest that there is a positive correlation between a strong personal brand and an entrepreneur's potential enjoy a profitable business that easily attracts high-quality clients. It also demonstrates the willingness of high-caliber clients to pay more for quality and personalized attention.

A strong personal brand is a foundational element entrepreneurs should leverage to build trust with clients, become recognized as thought leader and increase visibility — all of which naturally lead to more easily attracting high-quality clients who are less price sensitive and often eager to invest in quality services, products and experiences.

But why is PERSONAL branding so intertwined with high-end branding? Here’s why…

Ultimately, we are people investing in the services and products of other people. Especially now with the prevalence of digital media and online businesses at all time high - there’s never been a more vital time to intentionally craft a personal brand. We still crave CONNECTION. We long to know the face behind a business, the founder behind a brand, the smile behind the service. Personal branding combined with an authentic brand story creates an opportunity to deeply resonate with your dream clients.

Personal branding allows you to create the influence and impact you truly desire.

According to a survey conducted by Forbes, personal branding is considered vitally important for high-ticket entrepreneurs. In fact, 90% (yes, 90%) of respondents believed that personal branding is critical for success as a high-ticket entrepreneur or high-end niche brand.

Additionally, 76% of respondents said that they would pay more for products or services from a entrepreneur positioned with a strong personal brand. These findings suggest that personal branding is not only important but also has a significant impact on the financial abundance and long-term success of high-ticket entrepreneurs.

THIS IS GOOD NEWS.

If you are good at what you do and love delivering great results for your clients — the world is your oyster. You can truly have it all — so long as the world can discover you, learn your story and get to know you.

Building a personal brand highlighting your awesomeness achieves exactly those goals — and then some.

You need an experienced brand strategist who understands your “secret sauce” and knows how to “present you” to your dream clients. You need a brand strategist who can create a seamless integrated marketing system (that runs itself) around your brand so you con focus on doing what you love while high-value clients continue to discover you.

Learn more about ICON - the all-inclusive brand transformation service. This luxurious done-for-you service completely elevates your brand presence and influence in just 90 days. Attract the high-end clients you crave & enjoy the freedom you truly deserve.

I look forward to connecting with you!

xoxo -
franki

WHICH BRAND STYLE ARE YOU?

If you aren’t already familiar, there are 12 distinct personal brand archetypes. These are essentially the different "personas" that your personal brand naturally and authentically uses to connect, communicate and interact. In a nutshell, this is your “vibe” and if you are a savvy entrepreneur(and I know you are!) you’ll learn to LEAN IN to your natural personality style to authentically CONNECT with your perfect clients.

By “owning” your persona and presenting yourself (your personal brand) authentically, you will be leaning into your strengths and your clients (and potential clients) will sense this. They will pick up your energy. Your messaging, marketing and visuals will all ring true.

While this might not seem essential, let me put it in terms you can relate to:

Let’s say you are incredibly heart-centered healer, a wellness coach who hosts private yoga retreats. You value the needs of others above all else. You are a generous soul who lives to serve others and your lifestyle is one of simplicity and peace. Imagine this beautiful entrepreneur...

Now, if you, lovely yogi, had brand visuals at odds with your innate persona your audience would “feel" it” and sense it.

Imagine if your brand visuals, messaging and copy were to be written in an aggressive, combative tone with flashy superficial imagery (think: lime green Lambos in Dubai with overly tanned tech bros wearing Versace & Dior adorned with lots of bling), your audience would be… confused.

There’s an obvious disconnect between your messaging, your visuals and the services you provide. There’s a disconnect between what we SEE and who you are.

Even if your calendar were to book up with interested parties, once you connected by phone or zoom you (and they) would realize the fit was all wrong. You are not aligned.

Now… let’s imagine the best case scenario. the same beautiful yogi. Divinely aligned. Her imagery is verdant and lush. Her messaging evokes an atmosphere of calm, nurturing bliss. Her brand copy calls us like a siren, awakening our souls and stirring us to dig deeper and learn more about her immersive experiences. We LONG for the soothing, soul-stirring experiences she hosts. We feel STIRRED to sign up for her signature coaching program. We BELIEVE In her because her brand VOICE, MESSAGING, OFFERINGS and VIBE are all aligned with HER. We are able to connect with her values. We can almost physically FEEL her empathetic, nurturing soul. She is a warm, loving entrepreneur and everything about her brand is an extension of HER.

Her content is ALL aligned with her values, her vision and her authentic self. Her messaging is ALWAYS on-brand and her imagery reinforces everything we understand to be true about her. And so… she has deep credibility with her dream clients. She sells her services EASILY because her soul-aligned clients feel RESONANCE. There is connection.

This, sweet friends is ALIGNMENT.

Understanding WHO you are allows us to create your brand VOICE, your brand LOOK, your brand VIBE. It allows us to create ALIGNMENT between you and your dream clients.

It allows us to create your signature “essence” and the unique guidelines by which ALL content must align. It allows us to craft your signature content pillars and your custom brand standards. Yes, my version of brand standards includes your VOICE, your TONE and your VIBE. This goes far beyond colors and a few cute images. For entrepreneurs with a personal brand, your brand standards are an extension of YOU. Your values, your virtues, your mission, your vision, your essence. You… as a brand.

We craft this together so that you ALWAYS know your content is aligned with your CORE values, your vision, your purpose, your strategy and your personal brand archetype.

Curious to learn yours? Take my fun quiz to learn more about your unique personality archetype and how it applies to you as an entrepreneur.

xoxo -
franki

WHAT DOES IT MEAN TO BE AN ICON?

For me, it's refreshing that we've arrived at a time when being OURSELVES online is what is celebrated.

Especially if you are a female entrepreneur, your ideal clients are SEEKING someone just like you. If you're staying out of the limelight, you are keeping those perfect clients at arm's distance.

Ask yourself... what if you let them in? What if you showed up online the way you show up in person? What if you infused your brand with your real persona?

To do that and feel great in the process, most of us need to work on our self confidence, our self-image and our beliefs or some combination of these. Believe it or not, the secret isn't to be perfect... it's to be perfectly YOU. Which isn't to say we don't need to work on ourselves. It's about EMBODYING the person we are destined to become. It's about BEING the client we desire to attract.

You see, by sitting on the sidelines being “safe” you are capping your income and limiting the reach of your services and your superpowers. If being “visible” online seems as though it’s self-serving, I invite you to reconsider. By being yourself online, authentically, you are HELPING your ideal clients find you, resonate with you and “connect” with you - far before you ever engage with them. You are operating from a place of high service when you reveal your beautiful personality and uniqueness online. It is helping the audience that longs to discover you FIND you in a sea of voices online. You are HELPING those who most need to hear you. You are resonating with your dream clients. And whether they connect today, tomorrow or months from now… once they find you, they will be moved by your content and become your biggest fans.

Question: are you being visible enough online? Are you posting authentic content every week? Are you letting your uniqueness shine through? If not, what is preventing you from doing so?

xoxo -
Franki

YOU ARE THE BRAND

I say this as a luxury brand designer with 20+ years of high-level client work in my portfolio: if you’re a female entrepreneur, solopreneur, running small business or an influencer - branding from the “outside in” will not transform your business nor will it generate the abundance you crave and the security you desire.

Here’s why:

I’ve worked with hundreds of female founders, transformed their “small” branding to create a luxurious brand presence client after beautiful client. One truth stood tall: until she sees HERSELF as a high-value brand, no external validation will fill the void.

Luxury personal branding & design is the OUTPUT after mastering your mindset, healing your wounded feminine energy and transforming your relationship with money - THAT is powerful. In fact, it’s transcendental. The outwardly visible brand (brand identity in a classic senses) must ultimately rise up to MEET the inner branding (mindset + self-image) of the entrepreneur. Not the other way around.

Luxury brand creation & design is in fact and inside job. It is built in the mind and mindset of the founder. Not in a logo, a color palette or set of brand standards.

Building a billion dollar brand begins first by working within you to align your dreams, your desires, your purpose and your beliefs. Once those are flowing in one singular direction? Darling you are an UNSTOPPABLE icon. You are a MAGNET for success. You are RADIANT and magnificent and the universe will literally yield to you.

We work first WITHIN the founder. YOU.

Ask yourself…

• What do I really want out of life?

• What would I LOVE to do each day?

• How do I truly want to live?

• What are my CORE beliefs? What do I believe to be true?

• What do I believe to be true for ME?

• If I can be, do or have ANYTHING… what would I ask God and the universe to present to me?

• What beliefs and behaviors do I need to RELEASE to allow in the abundance and support I crave?

• Who do I need to BE to have what I desire?

These are just a few of the areas we dive deep into during our time together. We create space for you to recalibrate into the magnetic, abundant, vibrant feminine icon you are born to be.

We heal your money wounds. We rewire your beliefs for success. We embrace your innate superpowers. We celebrate YOU and embrace YOUR gifts, your unique yearnings and your passions.

This is the beautiful process I follow with my personal coaching clients to radically transform their lives.

Your brand will flourish. You will experience more love, more abundance and more satisfaction. You will feel liberated and free. You will EMBODY the luxury personal brand you believe in your heart you are meant to be.

I’d love to connect with you, gorgeous!

xoxo -
Franki